PageTurner’s Media Brand Buildup campaign sensationalizes all the saleable angles of an author and his book through the media expertise of a ‘publicist’. A publicist’s role is central to a book's success in the media. While publishing houses usually assign an in-house professional to work on each book project, both traditionally published and indie or hybrid authors prefer to hire a book publicist to ensure individualized publicity attention for their books.
PageTurner offers different publicity services tailor-fitted to unique book needs, genres, and target audiences, as well as budget. This service comes in three packages: The Greenhorn, The Household Name and The Sensationalist.
The Greenhorn
The Greenhorn package finds you a suitable publicist who will pitch your book wherever we think it would land an honest and thoughtful coverage and then keep going for a certain amount of time until we land at least five reviews.
Inclusions:
- Book evaluation and phone interview
- Email pitch and Press Release creation
- Scouting for genre-specific bloggers and news media outlets
- Press Release distribution to partners
- Guaranteed five thoughtful reviews
- Guaranteed Radio Interview
The Household Name
The Household Name package finds a publicist who will pitch the book to gain local, national and online invites. He will implement targeted audience research for the author and provide a running list of groups, communities, accounts etc. where the authors should participate over social media and let people know about their book.
Inclusions:
- Book evaluation and phone interview
- Email pitch and Press Release creation
- Scouting for genre-specific bloggers and news media outlets
- Press Release distribution to partners
- Guaranteed five thoughtful reviews
- Guaranteed Radio Interview
- Create & maintain Facebook Fan Page, Twitter, LinkedIn & Pinterest accounts, blogspot, LiveJournal and other blog account setups.
- Two-week coverage that includes spotlights, reviews, guest blogs and interviews at a variety of 20+ blogs
- 20+ Blog Tour Stops up to one month
- Personalized Blog Tour page
- Five guaranteed editorial reviews
- Five Mini-critiques of your book that provide ratings on five key areas: appearance, plot, development, formatting and marketability.
- Five months of advertising in Featured Book Rotator through Readers Favorite’s website, which is seen by thousands of daily visitors, including agents, publishers, publicists, bloggers, journalists and regular readers.
- Automatic entry to Readers Favorite Book Awards and authors can select two extra categories
- A minimum of two additional (2) interviews on podcasts, radio, TV, magazines or blogs.
- Create and maintain Facebook fan page, Twitter, LinkedIn & Pinterest accounts, blogspot, LiveJournal and other blog account setups.
The Sensationalist
The Sensationalist package finds the author a publicist who will pitch the book to physical bookstores, organize and promote events for the author, or reach out to professionals in an author’s field for endorsements.
Inclusions:
- Book evaluation and phone interview
- Email pitch and Press Release creation
- Scouting for genre-specific bloggers and news media outlets
- Press Release distribution to partners
- Guaranteed five thoughtful reviews
- Guaranteed Radio Interview
- Create and maintain Facebook fan page, Twitter, LinkedIn & Pinterest accounts, blogspot, LiveJournal and other blog account setups.
- Two-week coverage that includes spotlights, reviews, guest blogs and interviews at a variety of 20+ blogs.
- 20+ Blog Tour Stops up to one month
- Personalized Blog Tour page
- Five guaranteed editorial reviews
- Five Mini-critiques of your book that provide ratings on five key areas: appearance, plot, development, formatting and marketability.
- Five months of advertising in Featured Book rotator through Readers Favorite’s website, which is seen by thousands of daily visitors, including agents, publishers, publicists, bloggers, journalists and regular readers.
- Automatic entry to Readers Favorite Book Awards and authors can select two extra categories.
- A minimum of two additional (2) interviews on podcasts, radio, TV, magazines or blogs.
- Create and maintain Facebook Fan Page, Twitter, LinkedIn & Pinterest accounts, blogspot, LiveJournal and other blog account setups.
- The Publicist will pitch books individually to venues. He will also send proposals and query letters to bookstores, literary agents, traditional houses, bloggers, show organizers etc.
- Scouting, filtering and selection of local bookstores, festivals and events for book signing/book talk.
- Schedule book signings depending on author availability and store schedule.
- The Publicist will guarantee two speaking opportunities/events or book signing schedule for the author
- Creation and maintenance of an Author Central account in Amazon
- 30-day Ad Campaign on Goodreads – Ads will be created, featuring your book’s cover and short summary, and placed on several Goodreads pages to encourage members to enter to win one of five free copies of your book.
- Five softcover books to Giveaway – PageTurner, Press and Media will handle the shipping and coordination to get the books to the five winners.